Category: Partnership

Beyond Billing: How Finance Leaders Are Revolutionizing NetSuite Revenue Operations

Posted on June 26, 2025 by Sean Joyce - NetSuite, Partnership

You invested heavily in NetSuite, so why are you constantly pressured to add yet another specialized billing or revenue tool? Imagine if NetSuite could effortlessly handle any pricing, rating, billing, and revenue scenario without complicated integrations, duplicated workflows, or restrictions on your sales team’s flexibility.

Achieving this requires finance teams to proactively embed revenue operations directly into your sales processes from the outset, while also enhancing NetSuite’s capabilities to handle advanced rating and calculations not supported natively. Here’s exactly what you can do to strategically transform your NetSuite revenue operations:

Quote-to-Cash Alignment and Control

1. Proactively Embed Revenue Operations at the Start of the Sales Cycle

Integrate finance directly into your sales channels—including Salesforce and partner channels—to unify financial controls and streamline your end-to-end revenue operations.

Impact: Reduce manual tasks, simplify integration handoffs, minimize errors, and ensure consistency from quoting to billing.

2. Align Revenue Recognition Directly with Sales Contracts

Integrate revenue recognition rules from Salesforce or other CRM systems directly into NetSuite, automating and simplifying compliance with ASC 606 and IFRS 15.

Impact: Reduce compliance risks, simplify audits, and streamline financial reporting processes.

Automated Pricing, Rating, and Billing Efficiency

3. Replace Specialized Usage-Based Billing Vendors and Manual Rating with Embedded Automation

Implement scalable, automated usage-rating capabilities directly within NetSuite to translate complex pricing models seamlessly into accurate billing processes.

Impact: Simplify rating processes, reduce manual errors, and focus finance resources on strategic growth initiatives.

4. Fully Automate Revenue Processes to Accelerate Cash Flow

Eliminate manual invoicing, prorations, and billing adjustments by embedding automated processes directly within NetSuite.

Impact: Accelerate billing cycles, improve cash flow, and increase productivity and accuracy within your finance operations.

Real-Time Financial Visibility and Insights

5. Establish Real-Time Tracking of Prepaid Credits

Transition away from manual spreadsheet tracking by embedding real-time credit balance management within NetSuite, providing precise and reliable financial insights. Bonus: Ensure sales and customer success teams have real-time access to credit balances, enabling proactive management and customer engagement.

Impact: Ensure accurate credit management, eliminate revenue leakage, and enhance financial transparency.

6. Integrate Real-Time Revenue Analytics into Your Dashboards

Embed comprehensive analytics within NetSuite dashboards to deliver actionable insights into customer behaviors, usage trends, and overall revenue performance.Impact: Make informed, rapid decisions that proactively drive revenue growth and strengthen customer retention.

Future-Proof Your Revenue Stack with Continuous

Traditionally, achieving these revenue operations improvements required substantial investments in customizations, complex integrations, and ongoing maintenance. Continuous, however, uniquely addresses this challenge as the world’s first embedded revenue infrastructure offering. Our embedded technology within Salesforce and NetSuite delivers precisely what standalone SaaS recurring billing vendors have promised but struggled to deliver: seamless integration, simplified revenue management, and genuine flexibility.

Ready to simplify your NetSuite revenue processes immediately? Schedule a personalized demo today and see exactly how Continuous transforms your capabilities, enhances data consistency, and delivers immediate value.

Continuous empowers your finance team to automate complex processes, achieve seamless integration, and gain actionable, real-time insights—all without standalone billing systems.

Take control, simplify operations, and strategically position your finance team to lead growth with embedded revenue infrastructure.

Continuous and FULLPRESS Partner to Accelerate Salesforce Revenue Cloud Advanced Deployments

Posted on May 21, 2025 by Sean Joyce - Consumption-Based Pricing, NetSuite, Partnership, Salesforce Revenue Cloud

Continuous, the embedded revenue platform purpose-built for Salesforce and NetSuite, has partnered with FULLPRESS, a Salesforce consultancy focused exclusively on Revenue Cloud Advanced (RCA). Together, we’re helping customers operationalize complex pricing models—usage-based billing, prepaid credits, subscriptions, and more—natively in Salesforce while ensuring finance teams maintain visibility and control in their ERP.

“Salesforce Revenue Cloud Advanced is a major leap forward for RevOps teams,” said Sean Joyce, Co-founder and Head of Alliances at Continuous. “FULLPRESS is helping customers get the most out of RCA—and Continuous fits naturally into that story. We embed pricing, usage, and credit logic inside Salesforce, while still allowing finance teams to manage financials in their system of record. It’s about making Salesforce even stronger in the enterprise.”

Why This Partnership Matters

FULLPRESS has emerged as a leading partner in the RCA ecosystem, helping customers implement scalable, flexible quote-to-cash processes entirely within Salesforce. Their approach closely aligns with Salesforce’s long-term product vision—and Continuous is proud to complement that vision with embedded revenue infrastructure.

“We’re deeply aligned with Salesforce’s vision for Revenue Cloud,” said Joe Taylor, CEO and Co-Founder of FULLPRESS. “RCA brings a huge amount of power to the sales process. Continuous allows us to take that one step further—helping customers operationalize complex pricing models like usage and credits, without disrupting finance workflows. It’s the kind of flexibility enterprise teams expect.”

What We Enable Together

By combining the RCA deployment expertise of FULLPRESS with the embedded revenue capabilities of Continuous, we make it easier for Salesforce customers to:

Quote any pricing model directly in Salesforce, including usage-based, hybrid, and prepaid credits
Track credits and balances in real time using native Salesforce logic
Process high volumes of usage data and automate pricing and rating
Deliver bill-ready data to ERP systems like NetSuite for invoicing and revenue recognition
Avoid the complexity of introducing standalone billing systems or duplicating product catalogs

“We’ve designed our approach to make RCA deployments enterprise-ready,” said Keenan Wojnicz, Co-Founder and Chief Architect at FULLPRESS. “With Continuous, we’re able to support advanced pricing and usage scenarios inside Salesforce while keeping financial controls where they belong—in ERP. That’s a huge win for our customers.”

Supporting Salesforce’s Vision—With Operational Flexibility

Continuous and FULLPRESS share a belief in the power of Salesforce to drive end-to-end revenue operations. But we also understand the reality: many enterprise finance teams rely on ERPs like NetSuite for critical financial workflows. By embedding revenue infrastructure into Salesforce and integrating cleanly with ERP, we give sales, RevOps, and finance teams a shared foundation—without forcing compromises.

“This is what modern revenue architecture looks like,” said Sean Joyce. “Sales and finance can finally work in sync, with no need to rip and replace what’s already working. Continuous makes that possible—FULLPRESS makes it real.”

Learn More

If you’re deploying Salesforce Revenue Cloud Advanced and want to support advanced pricing and billing models without complexity, let’s talk.

🔗 Explore Continuous for Salesforce Revenue Cloud
🔗 Visit FULLPRESS
🔗 Salesforce Revenue Cloud Advanced Overview

Continuous and AscribeIT Partner to Streamline Revenue Operations for Salesforce and NetSuite

Posted on April 29, 2025 by Sean Joyce - Partnership, Salesforce Revenue Cloud

Continuous, the first embedded pricing and revenue solution purpose-built for Salesforce and NetSuite, is excited to announce a strategic partnership with AscribeIT, specialists in CPQ, billing automation, early adopters of outcome-based pricing, and revenue operations excellence. This collaboration empowers enterprises to efficiently deploy and optimize advanced pricing and monetization models directly within their CRM and ERP environments, eliminating the typical headaches of standalone billing systems.

Better Together

Companies today face increasing pressure to deploy sophisticated monetization strategies—including hybrid subscription plans, usage-based pricing, and innovative credit management models. However, traditional billing solutions often complicate rather than streamline these processes, creating unnecessary friction between Sales, Finance, and IT teams.

Continuous seamlessly integrates powerful pricing, rating, and credit management capabilities directly into Salesforce and NetSuite, allowing businesses to leverage their existing systems without costly integrations or silos. AscribeIT uses Continuous as a complement to core applications by providing expert implementation and strategic guidance around Salesforce solutions like Revenue Cloud Advanced, ensuring smooth adoption and rapid operational improvements.

Together, Continuous and AscribeIT enable customers to:

Rapidly deploy and scale innovative pricing strategies directly within Salesforce and ERP solutions including NetSuite, Intacct, and others
Align sales, finance, and IT processes into a single, cohesive ecosystem.
Automate and simplify revenue operations, significantly reducing manual effort and error rates.

A Collaborative Approach to Revenue Operations

AscribeIT brings deep expertise in configuring and optimizing CPQ and billing solutions, helping customers align technology with business processes effectively. Continuous enhances these implementations by embedding sophisticated rating and monetization capabilities directly into Salesforce and NetSuite, eliminating the limitations of traditional standalone billing systems. This approach enables specific use cases including prepaid credit management, advanced usage-based billing scenarios, consumption-based pricing models, and hybrid monetization strategies.

Perspectives from Our Leadership

“We’re excited to partner with AscribeIT,” said Sean Joyce, Co-founder and Head of Alliances at Continuous. “Their proven expertise in CPQ and billing automation perfectly complements our embedded monetization approach. Together, we’re making complex revenue operations simpler and more efficient, allowing enterprises to quickly implement innovative pricing strategies.”

“Continuous solves a critical challenge for our customers by providing robust, real-time pricing and rating capabilities directly inside their existing systems,” said Avinash Boyana, Partner Alliance Director at AscribeIT. “Our combined solutions simplify and accelerate complex monetization scenarios, enabling our customers to streamline operations and rapidly scale their revenue strategies.”

Looking Ahead

This strategic partnership between Continuous and AscribeIT positions both companies to deliver immediate and sustainable value to customers aiming to modernize their revenue operations. By combining best-in-class embedded revenue technology with expert implementation services, customers can confidently transition to sophisticated monetization models while maintaining seamless operational alignment.

To explore how Continuous and AscribeIT can streamline your revenue operations, please contact us or visit our partnership page for more information.

About Continuous

Continuous provides the first embedded pricing and revenue platform specifically designed to enhance Salesforce and NetSuite, enabling enterprises to quickly launch and scale complex usage, credit, and hybrid monetization models without standalone billing systems. By leveraging existing CRM and ERP investments, Continuous delivers unmatched flexibility, scalability, and speed to market. Learn more.

About AscribeIT

AscribeIT has a combined experience of more than 30 years delivering RevOps solutions across all market segments, being the ultimate choice to transform revenue operations. Learn more.

Continuous and Milo Massimo Announce Strategic Partnership to Transform Monetization for Salesforce and NetSuite Customers

Posted on April 16, 2025 by Sean Joyce - NetSuite, Partnership, Salesforce Revenue Cloud

Continuous, the first embedded pricing and revenue solution purpose-built for Salesforce and NetSuite, is excited to announce a strategic partnership with Milo Massimo, experts in Salesforce Revenue Cloud Advanced (RCA) implementation and strategic advisory. This collaboration simplifies and accelerates how enterprises operationalize advanced consumption and credit-based pricing models directly within their existing CRM and ERP environments—without introducing additional billing silos.

Why This Partnership Matters

Today, businesses are rapidly adopting sophisticated pricing strategies like consumption-based and prepaid credit models. Yet many find themselves hindered by the complexity of legacy billing tools and challenging integrations between sales (CRM) and finance (ERP) systems.

Continuous uniquely solves this challenge by seamlessly integrating advanced usage rating, credit management, and flexible pricing directly into Salesforce and NetSuite. Milo Massimo complements this capability by providing deep, process-driven expertise in deploying and optimizing Salesforce Revenue Cloud environments, ensuring seamless alignment between sales and finance processes.

Together, Continuous and Milo Massimo offer a complete solution, enabling enterprise customers to:

Quickly launch and scale complex credit and usage-based pricing models.
Maintain a single integrated ecosystem across Salesforce CRM and NetSuite ERP.
Eliminate manual processes, reduce errors, and accelerate revenue cycles.

Shared Vision, Complementary Strengths

Milo Massimo’s extensive experience with Salesforce Revenue Cloud and their process-first implementation methodology ensures clients achieve streamlined, user-friendly experiences. Continuous enhances these implementations by providing powerful, flexible billing capabilities specifically tailored for sophisticated monetization scenarios, eliminating the need for costly customizations or standalone billing silos.

Insights from Our Teams

“We’re thrilled to partner with Milo Massimo,” said Sean Joyce, Co-founder and Head of Alliances at Continuous. “Milo Massimo’s unmatched expertise in Salesforce Revenue Cloud Advanced implementations aligns perfectly with our mission of simplifying consumption-based monetization. Together, we’re empowering companies to rapidly adopt innovative pricing strategies without disrupting their existing sales and finance systems.”

“Continuous fills a critical gap for our clients,” said Maria Warheit, CEO of Milo Massimo. “With their real-time usage rating and robust credit management capabilities, Continuous allows us to implement sophisticated monetization strategies directly within Salesforce Revenue Cloud and NetSuite. This partnership ensures our clients can innovate quickly and scale.”

What’s Next?

This strategic partnership positions Continuous and Milo Massimo to deliver rapid value to enterprise customers looking for a seamless way to manage consumption and credit-based monetization. Our joint solutions offer businesses a clear pathway to modernize their quote-to-cash processes, driving efficiency and unlocking new revenue opportunities.

To learn more about how Continuous and Milo Massimo can transform your monetization approach, please contact us or visit our partnership page for additional details.

About Continuous

About Milo Massimo

Milo Massimo is a consultancy built around making Salesforce Revenue Cloud work at scale across industries. Combining strategic advisory and hands-on implementation, Milo Massimo helps enterprises streamline revenue operations, eliminate friction, and realize faster outcomes across Sales and Finance. Learn more.