Should You Nix Time-Based Trials? If You Have a Usage-Based Product, the Answer is YES
If Henry Ford had said to customers, “Here are the keys to your brand new car,go out and take a spin” would he have sold more cars? Of course he would. And this is why so many companies offer free trials today. Free trials...
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Should You Nix Time-Based Trials? If You Have a Usage-Based Product, the Answer is YES
If Henry Ford had said to customers, “Here are the keys to your brand new...
Consumption Based Pricing across Industries
Consumption-based pricing is a pricing model that charges customers based on...
Comparing usage-based and subscription pricing
As more and more companies adopt a digital-first approach, pricing models are becoming increasingly important. Two...