Customer Success
Dwolla Implements Consumption-Based Pricing Across Its Entire Product Portfolio with Continuous
As Dwolla expanded and evolved, they decided to shift to consumption-based pricing. Dwolla began implementing Quote-to-Cash with Salesforce CPQ and Salesforce Billing to update its monetization systems and processes. While Salesforce solved most use cases, it lacked the capability to aggregate usage data across Dwolla’s multiple product lines, and without that data, Dwolla lacked the ability to utilize data-driven pricing opportunities, which would enable it to better tailor pricing structures to customer needs.
Since Dwolla’s rapid implementation of Continuous:
- Dwolla has been able to automate all of the consumption collection and rating, eliminating the need for spreadsheets.
- Its team has a clearer view of their product adoption, and which of its customers are power users.
- It is able to support its new customers with the pricing model that best fits their needs.
Continuous is clearly an expert in consumption monetization. After choosing to go with Continuous, Dwolla was up and running in less than 5 weeks – including Thanksgiving week!
What Customers Are Saying:
With Continuous, we can turn our focus to our customers and grow our business while spending less time integrating disparate systems. It’s a win win
Continuous has done an amazing job unlocking new usage-based pricing innovation for Salesforce Revenue Cloud, Salesforce CPQ and Subscription Management enterprises.
We’re thrilled about our partnership with Continuous. By leveraging Salesforce and Continuous as the cornerstone of our tech stack, we’re paving the way for seamless growth without the operational headaches.