Author: Haylee Deniston

Why We Partnered with NetSuite: Making Finance Strategic from the Start

Continuous and NetSuite

Introduction

Before joining Continuous, I worked as a public accountant and auditor. Quarter-end always brought the same scramble: reconcile revenue schedules, trace usage back to pricing, and figure out why what was sold didn’t match what showed up in NetSuite.

The common thread was simple: finance was brought in too late. By the time we saw the deal, fixing it meant more manual work, more risk, and more delays.

At Continuous, we’re solving that problem head-on. We deliver revenue infrastructure for NetSuite customers who need to manage complex pricing without pulling finance out of their system of record. That’s exactly why we partnered with NetSuite.

The Disconnect We’ve All Seen

Most B2B companies run on Salesforce and NetSuite. Sales lives in CRM. Finance lives in ERP.

But what connects those systems — the pricing terms, calculations, billing logic, and revenue triggers — often lives outside of both.

Instead, it gets scattered across spreadsheets, hardcoded in point solutions, or duplicated in a standalone billing system. Finance teams are often left performing calculations manually, or even worse, asked to pull finance processes out of NetSuite entirely and into a new billing engine that introduces more complexity instead of solving it.

This disconnect creates chaos across the entire process. Finance teams get stuck cleaning up revenue logic they didn’t control. Sales teams are slowed down by rules that don’t align with how they sell. The numbers are unclear, and trust erodes on both sides.

Why NetSuite?

This is a fundamental architectural shift from how billing has been handled for years.

Most standalone billing vendors ask you to move your teams and processes off of your core systems and onto theirs. That model was introduced when subscriptions took off, and it didn’t work well even then. It’s an even worse fit now, as companies adopt more dynamic models like usage billing, digital wallets, and prepaid credits.

Those vendors want to become the new system of record. We don’t.

We partnered with NetSuite because it’s where finance teams already live. It is the system of record, and it should stay that way.

But for NetSuite to work, it needs clean, structured data from upstream. Not after the contract is signed. Not when the first invoice is due. At the quote.

That’s where Continuous comes in. We embed revenue logic into the sales process, whether it happens in Salesforce, self-service commerce, or through a partner deal, so NetSuite receives everything it needs to generate accurate invoices and recognize revenue the right way.

We don’t replace NetSuite or Salesforce. We make them work better together.

What We Built

The Continuous NetSuite SuiteApp is designed to support finance from day one:

  • Align Salesforce and NetSuite without duplicating catalogs
  • Support usage-based pricing, pooled credits, and prepaid drawdowns
  • Ensure billing and revenue logic is captured correctly at the quote stage
  • Avoid the need for a separate billing system or downstream custom work

This is not just another integration. It is revenue infrastructure for NetSuite, designed to support complex pricing and billing at scale. It’s an embedded layer that ensures what happens in Salesforce flows cleanly into NetSuite, without surprises.

A Better Way Forward

With Continuous, finance stays in NetSuite. Sales keeps the flexibility they need, whether they are quoting in Salesforce, enabling partner channels, or powering a self-service flow. And both sides stay aligned, even as pricing models get more complex.

Whether you’re dealing with usage billing, hybrid subscriptions, pooled credits, digital wallets, or just trying to avoid a reconciliation nightmare, Continuous helps you stay ahead of it.

If you’ve ever been stuck in auditor mode at quarter-end, I get it. That’s the problem we’re solving.

What’s Next

Our SuiteApp is now live, and we’re excited to help teams bring sales and finance closer together inside NetSuite.

If you’re heading to SuiteWorld, we’d love to show you what we’ve built.

And if your team is still cleaning up billing logic after the fact, maybe it’s time to bring finance in earlier and make it strategic from the start.

Want to see how it works? Book a quick demo or schedule time with our team at SuiteWorld.