At Continuous, we’re known for our innovations in recurring revenue. We’ve helped leading companies shift from subscriptions to usage, from custom billing to embedded revenue infrastructure, always with a focus on making Salesforce work better for Sales, RevOps, and Finance teams.
Today, we’re excited to share that Adnan Patel is joining Continuous as a Strategic Advisor, focused on NetSuite and ERP.
“I’ve spent my career helping companies get more out of NetSuite,” said Adnan Patel. “What stood out about Continuous is their focus on embedding revenue logic directly into the systems teams already use. It’s a smarter way to simplify complexity without adding another tool.”
A Recognized Leader in the NetSuite Ecosystem
Adnan has had a massive impact on the NetSuite ecosystem. He’s the founder of Sixred, an eight-time NetSuite 5-Star Award winner and one of NetSuite’s most respected Solution Providers. Over the course of 18+ years, his team has led more than 1,200 NetSuite implementations across industries, helping organizations scale smarter with cloud ERP.
When Sixred was acquired by Crowe LLP, Adnan took on the role of Principal, where he led Crowe’s global NetSuite practice, built industry accelerators, mentored NetSuite consultants, and helped clients modernize finance and operations with confidence. He’s a familiar face at SuiteWorld and other Oracle NetSuite events, where he’s shared insights on scaling ERP practices and driving successful cloud transformations.
“Adnan understands what works best with scaling ERP systems for growing companies,” said John Banks, Founder and CEO of Continuous. “His applied experience with thousands of NetSuite projects offers a practical, tested perspective as we expand our footprint and continue supporting Salesforce and NetSuite users.”
Building the Bridge Between CRM and ERP
Continuous has always taken a different approach to billing and revenue infrastructure. Our mission is to prove that the most scalable model isn’t a third-party system, but one that extends the CRM and ERP platforms customers already use.
With Salesforce, that means embedding deeply into the Revenue Cloud Advanced experience. Now, with Adnan’s guidance, we’re doing the same within the NetSuite ecosystem.
Whether customers use NetSuite Advanced Financials or SuiteBilling, the goal is the same:
Make usage-based pricing, credit drawdowns, revenue accounting and reporting easier by embedding logic where it belongs.
We see a future where NetSuite customers can manage usage, rating, and billing scenarios without introducing yet another standalone billing system. With Adnan’s experience, we’re building that future on a strong foundation.
What This Means for Our Customers and Partners
Adnan’s involvement will accelerate product development on NetSuite and strengthen how we support system integrators, NetSuite sellers, and implementation partners. It also ensures we’re learning from the best—bringing a practitioner’s lens to every step we take.
If you’re a NetSuite customer exploring usage-based pricing, or a partner helping clients operationalize complex billing models, we’d love to connect. With Adnan on board, we’re more ready than ever to support your success.
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