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Should You Nix Time-Based Trials? If You Have a Usage-Based Product, the Answer is YES
If Henry Ford had said to customers, “Here are the keys to your brand new car,go out and take a spin” would he have sold more cars? Of course he would. And this is why so many companies offer free trials today. Free trials...
Consumption Based Pricing across Industries
Consumption-based pricing is a pricing model that charges customers based on the amount of resources or services they consume, rather than a flat fee or subscription model. This pricing model has been adopted by various...
Comparing usage-based and subscription pricing
As more and more companies adopt a digital-first approach, pricing models are becoming increasingly important. Two popular pricing strategies are usage-based pricing and subscription pricing. In this blog post, we'll compare the two models and highlight the pros and...